Videos are a great way to engage with your customers quickly and efficiently. In our current generation, videos can become viral very quickly and can be easily found through searching online, allowing more people to view the website. They are becoming more regular on websites with technology and editing advancing constantly. Customers are expecting high quality, short videos instead of written pieces. Video content allows companies to show off skills they have but in a fun and exciting way. Introducing videos with new content can improve the amount of traffic interacting on your website.
High amounts of traffic also improves search engine rankings which will slowly but surely increase a higher SEO (Search Engine Optimisation) ranking. The more people that search for your business, the higher chance it will appear on the first page of google and this will show customers that it is a trustworthy website.
Also, certain video footage on the website allows interactivity with the viewers/readers for example, tutorial videos will allow customers too gain knowledge about something or will purely just increase their level of entertainment. Videos are known to be more persuasive than standard website articles or blogs as it includes body language, facial expressions, opinions, etc.
Videos can be more persuasive as they can include specific features such as music which can instantly change a persons emotion and feeling, influencing their outlook on the video. Videos are also a great way to show off products to potential clients, giving them a greater understanding of what you’re selling in a visual affect.
Lastly, a company should make sure video footage is relevant to producing the correct message for their customers in how they want to be portrayed. If the content is professionally filmed, this will highlight the company’s status and purpose in the industry.